{"id":327,"date":"2026-02-14T12:38:02","date_gmt":"2026-02-14T09:38:02","guid":{"rendered":"https:\/\/muhatap.tr\/ankara\/?p=327"},"modified":"2026-02-14T12:38:02","modified_gmt":"2026-02-14T09:38:02","slug":"gursel-baran-uretimi-yurt-disina-tasimak-kisa-vadede-avantaj-uzun-vadede-risk","status":"publish","type":"post","link":"https:\/\/muhatap.tr\/ankara\/gursel-baran-uretimi-yurt-disina-tasimak-kisa-vadede-avantaj-uzun-vadede-risk\/327\/","title":{"rendered":"G\u00fcrsel Baran: \u201c\u00dcretimi Yurt D\u0131\u015f\u0131na Ta\u015f\u0131mak K\u0131sa Vadede Avantaj, Uzun Vadede Risk\u201d"},"content":{"rendered":"<p><strong>ATO Y\u00f6netim Kurulu Ba\u015fkan\u0131 G\u00fcrsel Baran,<\/strong> <strong>Ankara Ticaret Odas\u0131<\/strong>&#8216;n\u0131n da katk\u0131lar\u0131yla, <strong>Ankara Giyim Sanayicileri Derne\u011fi (AGSD) <\/strong>\u00f6nc\u00fcl\u00fc\u011f\u00fcnde <strong>ATO Congresium&#8217;<\/strong>da d\u00f6rd\u00fcnc\u00fc kez kap\u0131lar\u0131n\u0131 a\u00e7an <strong>&#8220;Ankara Haz\u0131r Giyim ve Moda G\u00fcnleri- <\/strong><strong>Capital of Fashion- COF&#8217;26&#8221;<\/strong>nin a\u00e7\u0131l\u0131\u015f program\u0131na kat\u0131larak bir konu\u015fma yapt\u0131. Haz\u0131r giyim, tekstil ve moda sekt\u00f6r\u00fcn\u00fcn \u00f6nde gelen markalar\u0131n\u0131 Ba\u015fkent&#8217;te bulu\u015fturan etkinli\u011fin a\u00e7\u0131l\u0131\u015f program\u0131nda, <strong>Ankara B\u00fcy\u00fck\u015fehir Belediyesi Ba\u015fkan Vekili Faruk K\u00f6yl\u00fco\u011flu<\/strong> ile <strong>Ankara Giyim Sanayicileri Derne\u011fi Ba\u015fkan\u0131<\/strong> ayn\u0131 zamanda <strong>ATO&#8217;nun 2 No&#8217;lu Konfeksiyon, Haz\u0131r Giyim, Triko Meslek Komitesi Meclis \u00dcyesi Hayati Akbaba<\/strong> da birer konu\u015fma ger\u00e7ekle\u015ftirdi.<\/p>\n<p><strong>Baran,<\/strong> son d\u00f6nemde k\u00fcresel rekabet, artan maliyetler ve finansmana eri\u015fimde ya\u015fanan zorluklar nedeniyle, \u00f6zellikle haz\u0131r giyim ve tekstil sekt\u00f6r\u00fcn\u00fcn \u00fcretimini yurt d\u0131\u015f\u0131na kayd\u0131rd\u0131\u011f\u0131na dikkat \u00e7ekerek, <strong>&#8220;Bu s\u00fcre\u00e7te baz\u0131 firmalar, maliyet avantaj\u0131 nedeniyle \u00fcretimlerini yurt d\u0131\u015f\u0131na ta\u015f\u0131may\u0131 tercih etti. Yurt d\u0131\u015f\u0131na \u00e7\u0131k\u0131\u015f, her ne kadar k\u0131sa vadede maliyet avantaj\u0131 gibi g\u00f6r\u00fcnse de uzun vadede ciddi riskleri beraberinde getiriyor. \u00dcretim s\u00fcre\u00e7lerinin kontrol\u00fcn\u00fcn zorla\u015fmas\u0131, kalite standartlar\u0131n\u0131n s\u00fcrd\u00fcr\u00fclebilirli\u011fi, teslim s\u00fcrelerinde ya\u015fanabilecek aksakl\u0131klar, tedarik zincirinin k\u0131r\u0131lganla\u015fmas\u0131, bu risklerin ba\u015f\u0131nda geliyor. \u00d6te yandan i\u00e7erde de istihdam ve \u00fcretim g\u00fcc\u00fc olumsuz etkileniyor&#8221; <\/strong>dedi. Buna kar\u015f\u0131n T\u00fcrkiye&#8217;de \u00fcretimine devam eden firmalar\u0131n, \u00fclke ekonomisine sa\u011flad\u0131\u011f\u0131 katk\u0131ya da de\u011finen <strong>Baran,<\/strong> <strong>&#8220;T\u00fcm zorluklara ra\u011fmen \u00fclkemizde \u00fcretimine devam eden \u00e7ok say\u0131da firmam\u0131z var. Bu firmalar, istihdama, ihracata ve \u00fclkemizin sanayi altyap\u0131s\u0131na katk\u0131 sa\u011fl\u0131yor. Sergiledikleri kararl\u0131l\u0131k, sekt\u00f6r\u00fcm\u00fcz\u00fcn gelece\u011fi a\u00e7\u0131s\u0131ndan son derece k\u0131ymetli&#8221; <\/strong>dedi. <strong>Baran,<\/strong> <strong>Cumhurba\u015fkan\u0131 Recep Tayyip Erdo\u011fan&#8217;<\/strong>\u0131n ziyareti kapsam\u0131nda <strong>T\u00fcrkiye Odalar ve Borsalar Birli\u011fi <\/strong>organizasyonu ile M\u0131s\u0131r&#8217;da bulunduklar\u0131n\u0131 kaydederek,<strong> &#8220;Yakla\u015f\u0131k 20 bin firmam\u0131z\u0131n M\u0131s\u0131r&#8217;da 4 miyar dolarl\u0131k yat\u0131r\u0131m\u0131 var. Ancak \u015fimdilerde de M\u0131s\u0131r&#8217;dan Tunus&#8217;a do\u011fru bir yat\u0131r\u0131m kaymas\u0131 oldu\u011funun haberlerini al\u0131yoruz&#8221;<\/strong> dedi.<\/p>\n<p><strong>-D\u00dcNYANIN \u00d6NDE GELEN \u00dcRET\u0130M MERKEZLER\u0130NDEN B\u0130R\u0130Y\u0130Z-<\/strong><\/p>\n<p><strong>ATO Ba\u015fkan\u0131 Baran<\/strong> haz\u0131r giyim ve moda sekt\u00f6r\u00fcn\u00fcn ekonomideki \u00f6nemine dikkat \u00e7ekerek, <strong>&#8220;Haz\u0131r giyim ve moda; y\u00fcksek katma de\u011fer \u00fcreten, istihdam sa\u011flayan, ihracat g\u00fcc\u00fc y\u00fcksek ve \u00fclke ekonomimizin lokomotif sekt\u00f6rlerinden biri durumunda&#8221; <\/strong>diye konu\u015ftu. <strong>Baran,<\/strong> sekt\u00f6r\u00fcn tasar\u0131mdan \u00fcretime, markala\u015fmadan perakendeye uzanan geni\u015f yap\u0131s\u0131yla yaln\u0131zca ekonomik de\u011fil, ayn\u0131 zamanda k\u00fclt\u00fcrel ve sosyal bir de\u011fer de \u00fcretti\u011fini de kaydetti. T\u00fcrkiye&#8217;nin haz\u0131r giyim ve tekstilde d\u00fcnyan\u0131n \u00f6nde gelen \u00fcretim merkezlerinden biri durumunda oldu\u011funu vurgulayan <strong>Baran,<\/strong> <strong>&#8220;H\u0131zl\u0131 teslimat kabiliyeti, kaliteli \u00fcretim altyap\u0131s\u0131, nitelikli i\u015f g\u00fcc\u00fc ve g\u00fc\u00e7l\u00fc tedarik zinciriyle k\u00fcresel rekabette \u00f6nemli bir avantaja sahibiz. Ankara da bu g\u00fc\u00e7l\u00fc yap\u0131n\u0131n \u00f6nemli merkezlerinden biri&#8221;<\/strong> diye konu\u015ftu. Ankara&#8217;n\u0131n bu birikiminin y\u00fczy\u0131llar \u00f6ncesinde Ankara ke\u00e7isinin tifti\u011fiyle dokunan sof kuma\u015f\u0131na dayand\u0131\u011f\u0131n\u0131 belirten <strong>Baran,<\/strong> sof kuma\u015f\u0131n\u0131n o d\u00f6nemde \u00e7ok say\u0131da \u00fclkeye ihra\u00e7 edildi\u011fini ve kent ekonomisini ayakta tutan bir \u00f6neme sahip oldu\u011funu dile getirdi. <strong>Baran,<\/strong> Cumhuriyet ile birlikte Ankara&#8217;n\u0131n modernle\u015fmenin oldu\u011fu kadar haz\u0131r giyim ve modan\u0131n da vitrini olmaya devam etti\u011fini s\u00f6yledi. <strong>Baran, &#8220;Ba\u015fkentimiz bug\u00fcn de \u00fcretim kapasitesi, giri\u015fimcilik k\u00fclt\u00fcr\u00fc ve yeti\u015fmi\u015f insan kayna\u011f\u0131yla sekt\u00f6r\u00fcm\u00fcze ciddi katk\u0131 sunuyor&#8221;<\/strong> diye konu\u015ftu.<\/p>\n<p>Etkinli\u011fin sekt\u00f6r temsilcilerini bir araya getiren, yeni i\u015f birliklerine zemin haz\u0131rlayan ve yerli markalar\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131ran \u00f6nemli bir organizasyon oldu\u011funu ifade eden <strong>Baran,<\/strong> dijitalle\u015fme, s\u00fcrd\u00fcr\u00fclebilirlik, ye\u015fil \u00fcretim, markala\u015fma ve ihracat odakl\u0131 b\u00fcy\u00fcme ba\u015fl\u0131klar\u0131 a\u00e7\u0131s\u0131ndan bu t\u00fcr bulu\u015fmalar\u0131 \u00f6nemsediklerini s\u00f6yledi. Konu\u015fmas\u0131nda markala\u015fman\u0131n \u00f6nemine de de\u011finen <strong>Baran,<\/strong> <strong>Ankara Ticaret Odas\u0131<\/strong> taraf\u0131ndan be\u015fincisi d\u00fczenlenecek <strong>&#8220;Uluslararas\u0131 Ankara Marka Bulu\u015fmalar\u0131&#8221;<\/strong>n\u0131n 24-25 Nisan tarihlerinde <strong>ATO Congresium&#8217;<\/strong>da ger\u00e7ekle\u015ftirilece\u011fini belirterek, sekt\u00f6r temsilcilerini etkinli\u011fe davet etti.<\/p>\n<p>Programda <strong>ATO Meclis Ba\u015fkan\u0131 Mustafa Deryal, G\u00fcrcistan&#8217;\u0131n Ankara B\u00fcy\u00fckel\u00e7isi Archil Kalandia, ATO&#8217;nun 2 No&#8217;lu Konfeksiyon, Haz\u0131r Giyim, Triko Meslek Komitesi <\/strong>ile <strong>17 No&#8217;lu Tekstil, Tuhafiye, Mefru\u015fat Meslek Komitesi \u00fcyeleri, Ankara Giyim Sanayicileri Derne\u011fi \u00fcyeleri<\/strong> ve sekt\u00f6r temsilcileri yer ald\u0131.<\/p>\n<p>A\u00e7\u0131l\u0131\u015f program\u0131n\u0131n ard\u0131ndan <strong>ATO Ba\u015fkan\u0131 Baran,<\/strong> stantlar\u0131 ziyaret etti. Programda ayr\u0131ca <strong>Ankara Olgunla\u015fma Enstit\u00fcs\u00fc<\/strong> taraf\u0131ndan <strong>&#8220;Renk Renk Anadolu Koleksiyonu&#8221;<\/strong> defilesi de ger\u00e7ekle\u015ftirildi. 11 \u015eubat&#8217;ta kap\u0131lar\u0131n\u0131 a\u00e7an etkinlik 13 \u015eubat&#8217;a kadar <strong>ATO Congresium&#8217;<\/strong>da devam edecek.<\/p>\n<p>Kaynak: (KAHA) Kaps\u00fcl Haber Ajans\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ankara Ticaret Odas\u0131 (ATO) Y\u00f6netim Kurulu Ba\u015fkan\u0131 G\u00fcrsel Baran,\u00a0son d\u00f6nemde k\u00fcresel rekabet, artan maliyetler ve finansmana eri\u015fimde ya\u015fanan zorluklar nedeniyle, \u00f6zellikle haz\u0131r giyim ve tekstil sekt\u00f6r\u00fcn\u00fcn \u00fcretimini yurt d\u0131\u015f\u0131na kayd\u0131rd\u0131\u011f\u0131na dikkat \u00e7ekerek,\u00a0&#8220;Yurt d\u0131\u015f\u0131na \u00e7\u0131k\u0131\u015f, her ne kadar k\u0131sa vadede maliyet avantaj\u0131 gibi g\u00f6r\u00fcnse de uzun vadede ciddi riskleri beraberinde getiriyor.\u00a0Buna kar\u015f\u0131n t\u00fcm zorluklara ra\u011fmen \u00fclkemizde \u00fcretimine devam eden \u00e7ok say\u0131da firmam\u0131z var. Bu firmalar istihdama ihracata, \u00fcretime ve \u00fclkemizin sanayi altyap\u0131s\u0131na da katk\u0131 sa\u011fl\u0131yor. Sergiledikleri kararl\u0131l\u0131k haz\u0131r giyim ve tekstil sekt\u00f6r\u00fcn\u00fcn gelece\u011fi a\u00e7\u0131s\u0131ndan ger\u00e7ekten son derece k\u0131ymetli&#8221;\u00a0dedi.<\/p>\n","protected":false},"author":1,"featured_media":328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13,1],"tags":[23,181,179,180,178],"class_list":["post-327","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-13","category-gundem","tag-ankara","tag-ato","tag-baran","tag-sektor","tag-uretim"],"_links":{"self":[{"href":"https:\/\/muhatap.tr\/ankara\/wp-json\/wp\/v2\/posts\/327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/muhatap.tr\/ankara\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/muhatap.tr\/ankara\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/muhatap.tr\/ankara\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/muhatap.tr\/ankara\/wp-json\/wp\/v2\/comments?post=327"}],"version-history":[{"count":1,"href":"https:\/\/muhatap.tr\/ankara\/wp-json\/wp\/v2\/posts\/327\/revisions"}],"predecessor-version":[{"id":329,"href":"https:\/\/muhatap.tr\/ankara\/wp-json\/wp\/v2\/posts\/327\/revisions\/329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/muhatap.tr\/ankara\/wp-json\/wp\/v2\/media\/328"}],"wp:attachment":[{"href":"https:\/\/muhatap.tr\/ankara\/wp-json\/wp\/v2\/media?parent=327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/muhatap.tr\/ankara\/wp-json\/wp\/v2\/categories?post=327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/muhatap.tr\/ankara\/wp-json\/wp\/v2\/tags?post=327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}