{"id":74,"date":"2026-02-16T12:33:04","date_gmt":"2026-02-16T09:33:04","guid":{"rendered":"https:\/\/muhatap.tr\/viral\/yapay-zeka-test-asamasini-gecti-turkiyede-pazarlama-liderlerinin-rsi-donusume-hazir\/74\/"},"modified":"2026-08-30T14:25:18","modified_gmt":"2026-08-30T11:25:18","slug":"yapay-zeka-test-asamasini-gecti-turkiyede-pazarlama-liderlerinin-rsi-donusume-hazir","status":"publish","type":"post","link":"https:\/\/muhatap.tr\/viral\/yapay-zeka-test-asamasini-gecti-turkiyede-pazarlama-liderlerinin-rsi-donusume-hazir\/74\/","title":{"rendered":"Yapay zek\u00e2 yay\u0131l\u0131yor, e\u011fitim geriden geliyor"},"content":{"rendered":"<p><strong>muhatap<\/strong><\/p>\n<p>T\u00fcrkiye\u2019de pazarlama alan\u0131nda yapay zek\u00e2 kullan\u0131m\u0131 deneme a\u015famas\u0131ndan kurumsal uygulamalara do\u011fru ilerliyor. Ancak ayn\u0131 ara\u015ft\u0131rma, \u015firketlerin teknolojiyi kullanma h\u0131z\u0131yla \u00e7al\u0131\u015fanlar\u0131n\u0131 haz\u0131rlama h\u0131z\u0131n\u0131n hen\u00fcz ayn\u0131 olmad\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n<p>MMA T\u00fcrkiye taraf\u0131ndan a\u00e7\u0131klanan ara\u015ft\u0131rma sonu\u00e7lar\u0131na g\u00f6re T\u00fcrkiye\u2019deki kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 72\u2019si yapay zek\u00e2 konusunda kendisini \u201cileri d\u00fczeyde bilgi sahibi\u201d olarak tan\u0131ml\u0131yor. Bu oran ara\u015ft\u0131rmada MENA i\u00e7in y\u00fczde 64, G\u00fcney Afrika i\u00e7in y\u00fczde 62 olarak veriliyor.<\/p>\n<p>Ara\u015ft\u0131rmaya kat\u0131lan T\u00fcrkiye\u2019deki kurulu\u015flar\u0131n y\u00fczde 46\u2019s\u0131 yapay zek\u00e2 kullan\u0131m\u0131n\u0131 pilot \u00e7al\u0131\u015fmalar\u0131n \u00f6tesine ta\u015f\u0131yarak kurum geneline yayd\u0131\u011f\u0131n\u0131 belirtiyor.<\/p>\n<p>Pazarlama liderlerinin yapay zek\u00e2dan en fazla beklenti duydu\u011fu alanlar\u0131n ba\u015f\u0131nda veri analiti\u011fi ve i\u00e7g\u00f6r\u00fc \u00fcretimi y\u00fczde 64, operasyonel verimlilik ve k\u00e2rl\u0131l\u0131k y\u00fczde 62, m\u00fc\u015fteri deneyimi ise y\u00fczde 56 ile geliyor.<\/p>\n<p>Kullan\u0131m alanlar\u0131nda reklam ve medya planlama y\u00fczde 79 ile ilk s\u0131rada.<\/p>\n<p>Ama ara\u015ft\u0131rman\u0131n dikkat \u00e7eken taraflar\u0131ndan biri e\u011fitim.<\/p>\n<p>Kat\u0131l\u0131mc\u0131 kurulu\u015flar\u0131n y\u00fczde 44\u2019\u00fcnde yapay zek\u00e2 e\u011fitimi bulunmas\u0131na ra\u011fmen, bu e\u011fitimlerin b\u00fcy\u00fck b\u00f6l\u00fcm\u00fcn\u00fcn rol ve yetkinliklere g\u00f6re \u00f6zelle\u015ftirilmedi\u011fi belirtiliyor. Kurumsal stratejiyle tam uyumlu ve olgun e\u011fitim program\u0131na sahip oldu\u011funu s\u00f6yleyenlerin oran\u0131 ise y\u00fczde 13.<\/p>\n<p>\u015eirketlerin y\u00fczde 82\u2019si yeni \u00e7al\u0131\u015fan istihdam etmekten \u00f6nce mevcut \u00e7al\u0131\u015fanlar\u0131n\u0131n yapay zek\u00e2 yetkinliklerini geli\u015ftirmeye \u00f6ncelik verdi\u011fini ifade ediyor.<\/p>\n<p>Tablo \u015fu soruyu \u00f6ne \u00e7\u0131kar\u0131yor:<\/p>\n<p><strong>Yapay zek\u00e2y\u0131 \u015firketlere sokmak, onu ger\u00e7ekten kullanabilen insanlar\u0131 yeti\u015ftirmekten daha h\u0131zl\u0131 m\u0131 ilerliyor?<\/strong><\/p>\n<p>MMA T\u00fcrkiye Y\u00f6netim Kurulu Ba\u015fkan\u0131 <strong>Didem Namver<\/strong>, yapay zek\u00e2n\u0131n art\u0131k stratejik bir gereklilik h\u00e2line geldi\u011fini d\u00fc\u015f\u00fcnd\u00fcklerini belirterek kurumlar\u0131n yapay zek\u00e2 okuryazarl\u0131\u011f\u0131n\u0131 geli\u015ftirmesi ve k\u00fc\u00e7\u00fck denemelerden daha geni\u015f \u00f6l\u00e7ekli kullan\u0131ma ge\u00e7mesi gerekti\u011fini s\u00f6yledi.<\/p>\n<p>Ara\u015ft\u0131rman\u0131n ortaya koydu\u011fu veriler, en az\u0131ndan pazarlama d\u00fcnyas\u0131nda yapay zek\u00e2n\u0131n \u201cdeneyelim bakal\u0131m\u201d d\u00f6neminden \u00e7\u0131kt\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fcr\u00fcyor.<\/p>\n<p>\u015eimdi as\u0131l mesele teknolojinin \u015firkette bulunmas\u0131 de\u011fil, onu do\u011fru kullanabilecek insan ve kurum k\u00fclt\u00fcr\u00fcn\u00fcn ayn\u0131 h\u0131zda geli\u015fip geli\u015fmeyece\u011fi.<\/p>\n<p><em data-start=\"126\" data-end=\"135\">Kaynak:<\/em> <em data-start=\"136\" data-end=\"168\"><strong data-start=\"137\" data-end=\"167\">(KAHA) Kaps\u00fcl Haber Ajans\u0131<\/strong><\/em><br data-start=\"168\" data-end=\"171\" \/><em data-start=\"171\" data-end=\"286\">Bu yaz\u0131, kaynak taraf\u0131ndan sa\u011flanan bilgiler temel al\u0131narak muhatap edit\u00f6rleri taraf\u0131ndan yeniden haz\u0131rlanm\u0131\u015ft\u0131r.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing + Media Alliance T\u00fcrkiye (MMA T\u00fcrkiye), pazarlama d\u00fcnyas\u0131nda veriye ve bilimsel kan\u0131ta dayal\u0131 yol g\u00f6sterme vizyonu do\u011frultusunda, Kantar Insights i\u015f birli\u011fiyle ger\u00e7ekle\u015ftirilen b\u00f6lgenin en kapsaml\u0131\u00a0&#8220;MMA Yapay Zeka Benimseme Ara\u015ft\u0131rmas\u0131 25&#8221;\u00a0sonu\u00e7lar\u0131n\u0131\u00a0MMA T\u00fcrkiye Y\u00f6netim Kurulu Ba\u015fkan\u0131 Didem Namver,\u00a0MMA MEA B\u00f6lgesi CEO\u2019su Melis Ertem\u00a0ve\u00a0MMA MEA CMO Y\u00f6netim Kurulu \u00dcyesi Hande Beceren\u2019in kat\u0131l\u0131m\u0131yla d\u00fczenlenen toplant\u0131da payla\u015ft\u0131. T\u00fcrkiye, MENA ve G\u00fcney Afrika b\u00f6lgelerini kapsayan ve 115 pazarlama ve m\u00fc\u015fteri deneyimi liderinin kat\u0131l\u0131m\u0131yla ger\u00e7ekle\u015ftirilen ara\u015ft\u0131rma, T\u00fcrkiye\u2019nin dijital d\u00f6n\u00fc\u015f\u00fcmde b\u00f6lge lideri oldu\u011funu kan\u0131tl\u0131yor.<\/p>\n","protected":false},"author":1,"featured_media":75,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[14,16],"tags":[26,27,28,29,30],"class_list":["post-74","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-14","category-yapay-zeka","tag-arastirma","tag-mma","tag-pazarlama","tag-turkiye","tag-yapay-zeka"],"_links":{"self":[{"href":"https:\/\/muhatap.tr\/viral\/wp-json\/wp\/v2\/posts\/74","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/muhatap.tr\/viral\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/muhatap.tr\/viral\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/muhatap.tr\/viral\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/muhatap.tr\/viral\/wp-json\/wp\/v2\/comments?post=74"}],"version-history":[{"count":5,"href":"https:\/\/muhatap.tr\/viral\/wp-json\/wp\/v2\/posts\/74\/revisions"}],"predecessor-version":[{"id":154,"href":"https:\/\/muhatap.tr\/viral\/wp-json\/wp\/v2\/posts\/74\/revisions\/154"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/muhatap.tr\/viral\/wp-json\/wp\/v2\/media\/75"}],"wp:attachment":[{"href":"https:\/\/muhatap.tr\/viral\/wp-json\/wp\/v2\/media?parent=74"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/muhatap.tr\/viral\/wp-json\/wp\/v2\/categories?post=74"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/muhatap.tr\/viral\/wp-json\/wp\/v2\/tags?post=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}